The way people search online is undergoing a massive shift. Instead of typing queries into Google and scrolling through pages of results, more users are turning to AI-powered search engines and large language models (LLMs) like ChatGPT, Google AI Overviews, and Gemini. These tools don’t just list links—they generate direct answers, summaries, and recommendations in real time.

This evolution is giving rise to a new discipline: Generative Engine Optimization (GEO).

What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization is the process of making your content more discoverable, understandable, and usable by AI models. Unlike traditional SEO—which optimizes for higher ranki