UI/UX designers often rely on a mix of creativity, empathy, and best practices. But here’s the truth: even the most intuitive design can fail if it doesn’t align with real user behavior. That’s where A/B testing becomes a designer’s secret weapon, turning assumptions into insights and helping you design with evidence, not just aesthetics.
Why Intuition Alone Doesn’t Work
Design is subjective. What looks “clean” to a designer might feel “empty” to a user. What feels like a bold, modern CTA color may be interpreted as “aggressive” or “untrustworthy.”
According to HubSpot research, even small design decisions can dramatically shift performance; for example, one test showed a red button outperformed a gre