WorkForce Insititue’s Digital Marketing Bootcamp is a comprehensive certification program that will help you master the art of digital marketing. The program is designed to equip you with the knowledge, skills, and tools required to become a successful digital marketer. In addition, you will learn to use various digital marketing channels to promote business objectives.

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Digital marketing education, built for students like you

Today’s job market is changing. You deserve digital marketing education that prepares you for the modern career landscape, through curriculums delivered on your timetable. Our Digital Marketing Bootcamp is designed for anyone seeking to establish themself as a digital market leader, while leveraging a variety of digital skills.


This comprehensive program will help cover several vital areas concerning digital marketing and will build your knowledge in the following areas.


The WorkForce Institute Digital Marketing Bootcamp is designed for

At Workforce Institute, we’ve created a Digital Marketing Bootcamp ideal for current and aspiring digital experts. Fresh graduates seeking new career avenues can quickly adopt a portfolio of web-ready skills. Modern professionals can transition toward a digital marketing career in weeks, even with no existing digital background. Even existing digital marketing specialists can benefit from our Digital Marketing Bootcamp, improving earning power and deepening skillsets already rich in SEO, SEM or social media best practices.

What do our graduates say

Get ready to polish your design skills with our Digital Marketing training bootcamp. From ideation to prototyping to user testing, we ensure that you understand all aspects of User Experience.

What do I learn in a digital marketing bootcamp?

Our online Digital Marketing Bootcamp helps to equip the modern workforce, through lessons on web optimization, paid search, social media management, content marketing and other fields.

Grow into your potential as a digital marketing professional, through a 18-week digital marketing course ― each teaching cornerstone digital concepts through self-paced, always-available modules.

Digital Marketing Curriculum Glimpse

The curriculum for this Bootcamp is broken down into 12 modules. These are related to your pace of learning and, among other topics, cover the following:

This module will cover the fundamentals of digital marketing, including how to become a digital marketer and the skills students need, the marketing research models, and their use cases in today’s digital world. The marketing research models discussed in this module are the advertising research model, social media marketing research model and content marketing research model. The module aims to provide learners with a basic understanding of the terminology and concepts related to digital marketing and an overview of the channels used for online advertising.

This module will cover the basics of audience targeting and how students can reach demographics in their “micro-moments.” This module will also touch on some tools that can be used to gather insights about their audience, including Persona Market and Audience Analysis. Audience analysis will help students better understand target audiences and how they behave.

This module will cover the main communication principles of negotiation and collaboration. As more technology is introduced, this course will teach students how to be effective in their communications and collaboration.

After completing this module, students will understand the difference between reach and engagement, and conversion and action.

This module will present and analyze the data-driven stage in digital marketing lifecycle. It will also improve students' understanding of digital marketing's value, emphasizing the impact of various channels on different customer segments. This lesson is designed to help students understand how to use data to make better decisions, in ways that contribute to direct business growth.

This module covers website development concepts, which include web design principles, website code and search engine optimization (SEO). The second section focuses on creating a web patform with website creation & coding strategies.

This module will cover the process of creating and distributing valuable, consistent content that addresses the needs of a company’s target audience. This module also provides tips on how to write compelling blog posts to promote business growth. To create content that drives actual results, it's essential to understand what content their audience would want to read online and how they react when they find it. This module will break down best practices from different types of content and highlight some successful strategies for producing high-quality blog posts.

This module will cover paid search marketing principles and strategies students should consider when creating a PPC campaign. This module aims to help students understand the fundamentals for effective paid search marketing campaigns by presenting relevant knowledge about PPC campaigns, their essential components and how to maximize their results.

The main aim of this module is to identify the strengths and weaknesses of social media platforms. We'll teach students how to leverage these strengths for better ROI, and assess different strategies for growth on social media.

This module will help students find patterns in data and achieve meaningful insights from the information they collect. Students will learn to dig deeper into performance management issues with data gathered from clients' website and analytics activities.

Social media campaigns enhance brand ethos and drive traffic. This module will cover how different tools can be used to create, implement and optimize social media campaigns. It will also cover how to manage and evaluate those campaigns. Students will learn to navigate social planning calendars, social advertising and social-specific conversion tracking.

Content writers must understand their target readers, and how they want their content to resonate, before creating any collateral. This module will cover how content writers can engage a community and grow an audience by creating relevant content that is well-received by community members, thus incentivizing members to follow them.

What can I earn as a digital marketing professional?

Our Digital Marketing Bootcamp connects students and industry professionals around the world with the digital skills you’ll need to disrupt the modern marketing landscape.

Depending on your age, skillset, employer, active certifications and other factors, you can expect to earn the following in common digital marketing careers:


Paid Media

Paid Media Specialists help organizations maximize traffic, conversions, and sales — all according to user searches, interests, and social platform activity. Spend time analyzing data on customers' search engine behaviors to determine the best advertisement content, timing, platforms, and audiences.

Average Salary: $71,787 per year.


An SEO specialist works to maximize a brand’s online presence, implementing on and off-page optimizations principles across branded web elements. A majority of an SEO specialist’s responsibilities are directly tied to a brand’s performance across the world’s premiere search engines.

Average Salary: $63,553 per year.

Content Marketing

Content is fundamentally important to all stages of corporate growth. Content marketers understand how, and when, to engineer content that transforms interested buyers into returning customers. The best content marketers create share-ready content, prepared for social deployment to wide audiences.

Average Salary: $75,165 per year.

Marketing Operation

Marketing operations professionals oversee entire marketing teams, coordinating workflows with sales pipelines, customer needs and business objectives. You'll remove roadblocks and drive organization efficiency by introducing new customers to better solutions and processes.

Average Salary: $69,525 per year.

Meet WorkForce Institute , your partner in digital marketing growth

A next-level alternative to traditional education, WorkForce Institute creates talented professionals across a variety of competitive fields. We leverage an agile, modern training model, equipping you and other students with the skills you need to fulfill coveted leadership positions.

We want to add your story to the growing list of professionals who have earned thriving careers through our programs. If you’re ready to elevate your career trajectory, you’re ready for WorkForce Institute.


Am I eligible for the WorkForce Institute job guarantee?

Work with our admissions director prior to enrollment, to determine your eligibility for our job guarantee.

If — after working with our Career Services department, optimizing your resume and preparing for interviews — you are unable to secure employment, you will receive a full tuition refund.

However, that’s extremely unlikely: after receiving a Digital Marketing Certificate, 85% of our Digital Marketing Bootcamp graduates secure meaningful employment within the first 6 months.

Our Digital Marketing Experts

Earn a Digital Marketing Certificate

As soon as you complete our Digital Marketing Bootcamp, you’ll receive an industry-recognized Digital Marketing Certificate, one you can proudly share with your entire network. We’ve formatted our certificate for easy social sharing and resume integration, to help you improve your marketability, peer respect and salary potential.


Digital Marketing Bootcamp FAQs

This digital marketing Bootcamp is an introduction to the world of digital marketing for marketing professionals and beginners.

Digital marketing bootcamps are an excellent way to learn about how to become a digital marketer with fresh training in new topics. The space is changing the world right now with new trends coming out.

Our Digital Marketing Bootcamp will provide you with the skills necessary to search for a vast array of digital marketing jobs. These opportunities are available any time after completing the program.

This course has a lot of helpful information for beginners and anyone who's been working in this field for a while. The only people I would not recommend to take this up are those who have no prior experience with marketing.

Tuition payments are not a one-time thing. You have to make sure that you can pay your tuition every month.

The tuition payments work in a way that is easy for everyone to manage. The payments are broken into easy sums for everyone to manage and the payment plans are flexible, so you don’t have to worry about them being too difficult or expensive.

If you are looking for an affordable way to dip your toes into the world of online marketing with minimal fuss, then this program is perfect for you.

We offer full tuition for our programs, which cover all modules, advice from counselors on job placement and certification, among other things.

Students can feel confident knowing that they will receive a certificate of completion upon passing the course. The certificate is available in a downloadable format, making it accessible from any device.

The course is conducted online.

In the digital marketing world, there are two major models for courses: Online and hybrid. Both have their pros and cons.

If you are a self-learner, then an online course would be best for you because it will be more convenient to take it at your own pace. On the other hand, if you need to collaborate with others in a classroom environment, then a hybrid model might suit your needs better.

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