DIGITAL MARKETING BOOTCAMP

WorkForce Insititue’s Digital Marketing Bootcamp is a comprehensive certification program that will help you master the art of digital marketing. The program is designed to equip you with the knowledge, skills, and tools required to become a successful digital marketer. In addition, you will learn to use various digital marketing channels to promote business objectives.

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    Our Partners

    Digital marketing education, built for students like you

    Today’s job market is changing. You deserve digital marketing education that prepares you for the modern career landscape, through curriculums delivered on your timetable. Our Digital Marketing Bootcamp is designed for anyone seeking to establish themself as a digital market leader, while leveraging a variety of digital skills.

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    This comprehensive program will help cover several vital areas concerning digital marketing and will build your knowledge in the following areas. /p>

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    The WorkForce Institute Digital Marketing Bootcamp is designed for

    At Workforce Institute, we’ve created a Digital Marketing Bootcamp ideal for current and aspiring digital experts. Fresh graduates seeking new career avenues can quickly adopt a portfolio of web-ready skills. Modern professionals can transition toward a digital marketing career in weeks, even with no existing digital background. Even existing digital marketing specialists can benefit from our Digital Marketing Bootcamp, improving earning power and deepening skillsets already rich in SEO, SEM or social media best practices.

    What do our graduates say

    Get ready to polish your design skills with our Digital Marketing training bootcamp. From ideation to prototyping to user testing, we ensure that you understand all aspects of User Experience.

    What do I learn in a digital marketing bootcamp?

    Our online Digital Marketing Bootcamp helps to equip the modern workforce, through lessons on web optimization, paid search, social media management, content marketing and other fields.

    Grow into your potential as a digital marketing professional, through a 4-week, 12-week or 24-week digital marketing course ― each teaching cornerstone digital concepts through self-paced, always-available modules.

    Digital Marketing Cirriculum Glimpse

    The curriculum for this Bootcamp is broken down into 12 modules. These are related to your pace of learning and, among other topics, cover the following:

    The first module will look at marketing fundamentals in the digital space and talk about how it was created. It also covers some of its characteristics.

    In the second module, we take a closer look at creating insights related to audiences on social media. You’ll cover apps that identify your niche audience, the differences spotlighting them, and their importance over time.

    One of the main things to focus on when creating a digital marketing strategy is how to work with other teams within your company. Here, you'll learn the role of collaboration in strategizing your goals.

    Digital marketing is a complex concept, and it can be hard to understand. This module will go over the many different tools that help you track and achieve metrics. You’ll start from the basics of tracking everything online, all the way up to more sophisticated tools that most companies use.

    Digital marketing is often focused on data and relies on customer behavior insights. In this module, you’ll examine how digital platforms can be developed to gather data from customers to create individualized experiences.

    Websites are the storefronts for today's businesses. Consumers are always on-the-go, and they rely on Google to find products, services, or other information. This course discusses how to design a website that will rank well online and gives insight into the process of search optimization.

    Content marketing is often the best way to bring traffic to your website. Content marketing is the go-to tool for marketers, and this module focuses on practical techniques you can implement.

    Paid search engine marketing techniques are great for quick success. Check out this module to overview different strategies that can help you rank higher than before.

    Social media is more than just a great way to keep up to date with friends. It's also an effective way of attracting new customers and engaging current ones. This module will teach you how to set up fully-automated social media campaigns, track your success, reach broader audiences and understand the importance of blogging for your business.

    It is easy to track and research the stats on results with digital marketing. This module looks at the facts behind result analysis and studies them carefully.

    If you're a digital marketing manager, you need to have impeccable communication & collaboration skills. This module examines these skills and how to acquire them.

    Digital marketing is more challenging to get right without good leadership. Excellent leadership skills are essential for success in digital marketing. This module will explain how to lead your digital efforts and how to be a leader in digital marketing.

    What can I earn as a digital marketing professional?

    Our Digital Marketing Bootcamp connects students and industry professionals around the world with the digital skills you’ll need to disrupt the modern marketing landscape.

    Depending on your age, skillset, employer, active certifications and other factors, you can expect to earn the following in common digital marketing careers:

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    Director of Digital Marketing

    A director of digital marketing is responsible for high-level strategy execution of ongoing digital campaigns. They develop strategies to expand target customer demographics, develop touchpoints for each consumer vertical and optimize campaign performance across paid and organic channels.

    Average Salary: $119,000 per year (Glassdoor)

    SEO Specialist

    An SEO specialist works to maximize a brand’s online presence, implementing on and off-page optimizations principles across branded web elements. A majority of an SEO specialist’s responsibilities are directly tied to a brand’s performance across the world’s premiere search engines.

    Average Salary: $71,600 per year (Glassdoor)

    Data Scientist

    Data scientists apply algorithms and AI-enabled processes that help organizations draw conclusions from collected information. Often working in tandem with other data analysts or researchers, data scientists identify customer preferences, website traffic trends and other opportunities for growth.

    Average Salary: $136,300 per year (Salary.com)

    Content Marketer

    Content is fundamentally important to all stages of corporate growth. Content marketers understand how, and when, to engineer content that transforms interested buyers into returning customers. The best content marketers create share-ready content, prepared for social deployment to wide audiences.

    Average Salary: $85,000 per year (Comparably)

    Global Marketing Manager

    As certified professionals in the sales and marketing space, global marketing managers maximize sales, and corporate growth, on an international level. They devise and implement marketing strategies that help customers around the world find, and benefit from, a company’s products or services.

    Average Salary: $108,000 per year (Glassdoor)

    Meet WorkForce Institute , your partner in digital marketing growth

    A next-level alternative to traditional education, WorkForce Institute creates talented professionals across a variety of competitive fields. We leverage an agile, modern training model, equipping you and other students with the skills you need to fulfill coveted leadership positions.

    We want to add your story to the growing list of professionals who have earned thriving careers through our programs. If you’re ready to elevate your career trajectory, you’re ready for WorkForce Institute.

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    Am I eligible for the WorkForce Institute job guarantee?

    Work with our admissions director prior to enrollment, to determine your eligibility for our job guarantee.

    If — after working with our Career Services department, optimizing your resume and preparing for interviews — you are unable to secure employment, you will receive a full tuition refund.

    However, that’s extremely unlikely: after receiving a Digital Marketing Certificate, 85% of our Digital Marketing Bootcamp graduates secure meaningful employment within the first 6 months.

    Our Digital Marketing Experts

    Earn a Digital Marketing Certificate

    As soon as you complete our Digital Marketing Bootcamp, you’ll receive an industry-recognized Digital Marketing Certificate, one you can proudly share with your entire network. We’ve formatted our certificate for easy social sharing and resume integration, to help you improve your marketability, peer respect and salary potential.

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    Digital Marketing Bootcamp FAQs

    This digital marketing Bootcamp is an introduction to the world of digital marketing for marketing professionals and beginners.

    Digital marketing bootcamps are an excellent way to learn about how to become a digital marketer with fresh training in new topics. The space is changing the world right now with new trends coming out.

    Our Digital Marketing Bootcamp will provide you with the skills necessary to search for a vast array of digital marketing jobs. These opportunities are available any time after completing the program.

    This course has a lot of helpful information for beginners and anyone who's been working in this field for a while. The only people I would not recommend to take this up are those who have no prior experience with marketing.

    Tuition payments are not a one-time thing. You have to make sure that you can pay your tuition every month.

    The tuition payments work in a way that is easy for everyone to manage. The payments are broken into easy sums for everyone to manage and the payment plans are flexible, so you don’t have to worry about them being too difficult or expensive.

    If you are looking for an affordable way to dip your toes into the world of online marketing with minimal fuss, then this program is perfect for you.

    We offer full tuition for our programs, which cover all modules, advice from counselors on job placement and certification, among other things.

    Students can feel confident knowing that they will receive a certificate of completion upon passing the course. The certificate is available in a downloadable format, making it accessible from any device.

    The course is conducted online.

    In the digital marketing world, there are two major models for courses: Online and hybrid. Both have their pros and cons.

    If you are a self-learner, then an online course would be best for you because it will be more convenient to take it at your own pace. On the other hand, if you need to collaborate with others in a classroom environment, then a hybrid model might suit your needs better.

    Become a Digital Marketing

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