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The Digital Marketing Leadership Council is your platform to career advancement
See the Benefits of the Membership
Improve your Leadership Skills
Become a better leader and manager with our Foundational Leadership Program.
Build your Network
Stay abreast of current advances in technology at our monthly State of Technology Presentations and Roundtable Discussions.
Expand your Opportunities
Upskill by completing a University Certificate Immersive Program in Digital Marketing.
Exclusive Linkedin Group Access
Show your commitment to growth by joining our LinkedIn group and sharing our official badge!
Mentorship
Empower the next generation of digital marketers by mentoring students through our comprehensive Digital Marketing Bootcamp.
Build your Personal Brand and Give Back
Present at meetings, mentor students, and advise on the strategic direction of the council.
Curriculum
- Digital Marketing Process
- Advanced Digital Marketing Concepts
- Marketing Research Models
- Objectives & Key Performance Indicators
- Marketing Channels and Media
- Audience Analysis
- Micro-moment Marketing
- User Personas
- The Customer Journey
- Audience Insights Tools
- What is Data Driven Marketing
- Understanding and Converting Data Information Management
- Market and Channel Data
- Popular Data Driven Marketing
- Reach Tools
- Engagement Tools
- Conversion Tools
- Action Tools
- Data Management
- Digital Marketing Budgets
- Market & Channel Data
- Data Analysis & ROI
- Website Development Concepts
- Website Creation & Coding
- Search Engine Optimization
- Website Conversion Strategy
- Paid Search Principles
- Bid Strategies
- Search Retargeting Strategies
- Ad Creation & Structure
- Google Ads Optimization
- Content Types and Strategy
- Content Asset Creation
- Blog Strategies
- ROI Driven Campaigns
- Social Media Platforms
- Social Media Strategies
- Social Media Analytics
- TikTok
- Creation
- Implementation
- Optimization
- Evaluation
- Management Tools
- Keyword Strategies
- Keyword Research
- Keyword Organization
- Keyword Application
- Keyword Evaluation
- Audit Process
- Performance Management
- Audit Reports
- Google Reports
- Tag Manager
- Data Studio
- Google Trends
- Attribution
- YouTube Accounts & Channels
- Google Display Network
- Optimized Video Campaigns
- Advertising Formats
- Campaign Evaluation
- White Papers
- Online Courses
- Case Studies
- EBooks
- Podcasts
- Fundamentals
- Strategy Development
- Channel Optimization
- Design Strategies
- Content Strategies
- Development
- Design
- Integration
- Evaluation
- Store Optimization
Digital Marketing University Certificate Immersive Program
From SEO and social media marketing to data analytics and advertising strategies, this program provides a hands-on approach to navigating the digital landscape.
Leadership Advisory Council Members
Leaders play a critical role in shaping and maintaining a company's culture. A study by Deloitte found that 94% of executives and 88% of employees believe a distinct workplace culture is important to business success. Effective leaders help create a culture of respect, inclusivity, and shared values.
Market Numbers
Create your account & start your work
According to a report by LinkedIn, up to 85% of all jobs are filled via networking. This underscores the importance of having a strong professional network for discovering and securing job opportunities, many of which may not be advertised publicly.
Distinct workplace culture is important to business success
Leaders play a critical role in shaping and maintaining a company's culture. A study by Deloitte found that 94% of executives and 88% of employees believe a distinct workplace culture is important to business success. Effective leaders help create a culture of respect, inclusivity, and shared values.
Networking can lead to better job opportunitie
A study published by the National Bureau of Economic Research found that a 10% increase in the size of a person's social network is associated with a 1.6% increase in wage. This correlation suggests that networking can lead to better job opportunities and negotiating power for higher salaries.
Enhance Leadership Skills and Empower the Next Generation
When joining a Leadership Council, you are joining a network of trusted peers from whom you can give and receive advice. Our Council Members can mentor students going through our courses and contribute to the strategic direction and vision of the leadership council.
What Council Members are Saying
John Solis
Digital Marketing
5
Feeling thankful that I found this program at the right moment in my life. For a while I was contemplating changing careers but felt hesitant to do so because I lacked certain skills.
This bootcamp not only gave me the confidence to pursue a new career, but the job ready skills I will need day one.
Irina Terentyeva
AI and Data Science
5
This was by far the most interactive course I have ever taken. I loved the learning modules, and the meetings tied it all together. It was a privilege to be part of it. Great course content and practical skills make you very compatible on the market. Definitely will recommend this to all my colleagues and friends for any educational upgrade.
Christy Rood
Digital Marketing
5
I now feel empowered to take the next step, and am already putting the tools I learned to good use.
Irina Terentyeva
AI and Data Science
5
This was by far the most interactive course I have ever taken. I loved the learning modules, and the meetings tied it all together. It was a privilege to be part of it. Great course content and practical skills make you very compatible on the market. Definitely will recommend this to all my colleagues and friends for any educational upgrade.
