Digital Marketing
Leadership Council

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The Digital Marketing Leadership Council is your platform to career advancement

See the Benefits of the Membership

Improve your Leadership Skills

Become a better leader and manager with our Foundational Leadership Program.

Build your Network

Stay abreast of current advances in technology at our monthly State of Technology Presentations and Roundtable Discussions.

Expand your Opportunities

Upskill by completing a University Certificate Immersive Program in Digital Marketing.

Exclusive Linkedin Group Access

Show your commitment to growth by joining our LinkedIn group and sharing our official badge!

Mentorship

Empower the next generation of digital marketers by mentoring students through our comprehensive Digital Marketing Bootcamp.

Build your Personal Brand and Give Back

Present at meetings, mentor students, and advise on the strategic direction of the council.

Curriculum

Module 1: Fundamentals of Digital Marketing
  • Digital Marketing Process
  • Advanced Digital Marketing Concepts
  • Marketing Research Models
  • Objectives & Key Performance Indicators
  • Marketing Channels and Media
Module 2: Target Audience Insights
  • Audience Analysis
  • Micro-moment Marketing
  • User Personas
  • The Customer Journey
  • Audience Insights Tools
Module 3: Data Driven Marketing
  • What is Data Driven Marketing
  • Understanding and Converting Data Information Management
  • Market and Channel Data
  • Popular Data Driven Marketing
Module 4: Digital Marketing Tools
  • Reach Tools
  • Engagement Tools
  • Conversion Tools
  • Action Tools
Module 5: Data-Driven Marketing
  • Data Management
  • Digital Marketing Budgets
  • Market & Channel Data
  • Data Analysis & ROI
Module 6: Website & Search Optimization
  • Website Development Concepts
  • Website Creation & Coding
  • Search Engine Optimization
  • Website Conversion Strategy
Module 7: Paid Search Marketing
  • Paid Search Principles
  • Bid Strategies
  • Search Retargeting Strategies
  • Ad Creation & Structure
  • Google Ads Optimization
Module 8: Content Marketing
  • Content Types and Strategy
  • Content Asset Creation
  • Blog Strategies
  • ROI Driven Campaigns
Module 9: Social Media
  • Social Media Platforms
  • Social Media Strategies
  • Social Media Analytics
Module 10: Social Media Platforms
  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
  • TikTok
Module 11: Social Media Campaigns
  • Creation
  • Implementation
  • Optimization
  • Evaluation
  • Management Tools
Module 12: Keyword Management
  • Keyword Strategies
  • Keyword Research
  • Keyword Organization
  • Keyword Application
  • Keyword Evaluation
Module 13: Results Analysis
  • Audit Process
  • Performance Management
  • Audit Reports
Module 14: Google Analytics
  • Google Reports
  • Tag Manager
  • Data Studio
  • Google Trends
  • Attribution
Module 15: Video Advertising
  • YouTube Accounts & Channels
  • Google Display Network
  • Optimized Video Campaigns
  • Advertising Formats
  • Campaign Evaluation
Module 16: Technical Content
  • White Papers
  • Online Courses
  • Case Studies
  • EBooks
  • Podcasts
Module 17: Mobile Marketing Strategies
  • Fundamentals
  • Strategy Development
  • Channel Optimization
  • Design Strategies
  • Content Strategies
Module 18: Mobile Applications
  • Development
  • Design
  • Integration
  • Evaluation
  • Store Optimization


Digital Marketing University Certificate Immersive Program

From SEO and social media marketing to data analytics and advertising strategies, this program provides a hands-on approach to navigating the digital landscape.

Market Numbers

Create your account & start your work

According to a report by LinkedIn, up to 85% of all jobs are filled via networking. This underscores the importance of having a strong professional network for discovering and securing job opportunities, many of which may not be advertised publicly.

Distinct workplace culture is important to business success

Leaders play a critical role in shaping and maintaining a company's culture. A study by Deloitte found that 94% of executives and 88% of employees believe a distinct workplace culture is important to business success. Effective leaders help create a culture of respect, inclusivity, and shared values.

Networking can lead to better job opportunitie

A study published by the National Bureau of Economic Research found that a 10% increase in the size of a person's social network is associated with a 1.6% increase in wage. This correlation suggests that networking can lead to better job opportunities and negotiating power for higher salaries.

Enhance Leadership Skills and Empower the Next Generation

When joining a Leadership Council, you are joining a network of trusted peers from whom you can give and receive advice. Our Council Members can mentor students going through our courses and contribute to the strategic direction and vision of the leadership council.