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The Digital Marketing Leadership Council is your platform to career advancement
See the Benefits of the Membership
Improve your Leadership Skills
Become a better leader and manager with our Foundational Leadership Program.
Build your Network
Stay abreast of current advances in technology at our monthly State of Technology Presentations and Roundtable Discussions.
Expand your Opportunities
Upskill by completing a University Certificate Immersive Program in Digital Marketing.
Exclusive Linkedin Group Access
Show your commitment to growth by joining our LinkedIn group and sharing our official badge!
Mentorship
Empower the next generation of digital marketers by mentoring students through our comprehensive Digital Marketing Bootcamp.
Build your Personal Brand and Give Back
Present at meetings, mentor students, and advise on the strategic direction of the council.
Curriculum
- Digital Marketing Process
- Advanced Digital Marketing Concepts
- Marketing Research Models
- Objectives & Key Performance Indicators
- Marketing Channels and Media
- Audience Analysis
- Micro-moment Marketing
- User Personas
- The Customer Journey
- Audience Insights Tools
- What is Data Driven Marketing
- Understanding and Converting Data Information Management
- Market and Channel Data
- Popular Data Driven Marketing
- Reach Tools
- Engagement Tools
- Conversion Tools
- Action Tools
- Data Management
- Digital Marketing Budgets
- Market & Channel Data
- Data Analysis & ROI
- Website Development Concepts
- Website Creation & Coding
- Search Engine Optimization
- Website Conversion Strategy
- Paid Search Principles
- Bid Strategies
- Search Retargeting Strategies
- Ad Creation & Structure
- Google Ads Optimization
- Content Types and Strategy
- Content Asset Creation
- Blog Strategies
- ROI Driven Campaigns
- Social Media Platforms
- Social Media Strategies
- Social Media Analytics
- TikTok
- Creation
- Implementation
- Optimization
- Evaluation
- Management Tools
- Keyword Strategies
- Keyword Research
- Keyword Organization
- Keyword Application
- Keyword Evaluation
- Audit Process
- Performance Management
- Audit Reports
- Google Reports
- Tag Manager
- Data Studio
- Google Trends
- Attribution
- YouTube Accounts & Channels
- Google Display Network
- Optimized Video Campaigns
- Advertising Formats
- Campaign Evaluation
- White Papers
- Online Courses
- Case Studies
- EBooks
- Podcasts
- Fundamentals
- Strategy Development
- Channel Optimization
- Design Strategies
- Content Strategies
- Development
- Design
- Integration
- Evaluation
- Store Optimization
Digital Marketing University Certificate Immersive Program
From SEO and social media marketing to data analytics and advertising strategies, this program provides a hands-on approach to navigating the digital landscape.
Doctor Hawama Sattar
Program Expert
Hawama Sattar is a dynamic global
sales and
marketing executive with over 20 years of experience in
building high-performance teams, driving strategic growth, and forging impactful
partnerships.
With a career rooted in healthcare and education technology, she has consistently
delivered exceptional results
in enterprise sales, client retention, and revenue generation.
Currently serving as Vice President of Enterprise and Partnership Sales at HealthTech
Academy, Hawama
oversees 50+ university partnerships nationwide, manages a healthcare education learning
platform, and
leads a team of 25+ professionals. Her leadership has driven sustained financial growth,
including
increasing the organization’s annual cash flow by $750,000 for the past decade.
Hawama’s expertise extends to global operations, as demonstrated during her tenure at
QuickStart
Learning, Inc., where she built and managed an offshore team of 25+ sales agents. Her
strategic
oversight reduced operational costs by 50%, exemplifying her ability to align resources
with
organizational goals.
Her specialties include enterprise sales, strategic marketing, account management, and
channel partner
development. She has a proven track record in competitive contract negotiations,
campaign performance
management, and client interface, with a focus on fostering long-term partnerships.
As an entrepreneur and leader, Hawama’s passion for empowering others and driving
transformational
growth makes her an invaluable instructor in the Women in Leadership program.
She
inspires emerging
leaders to navigate complex challenges, achieve sustainable success, and make a lasting
impact in their
fields.
Elissa Cham
Program Instructor
Elissa Cham is a visionary leader with a distinguished track record of driving strategic
growth, fostering client success, and delivering transformative leadership programs. As
the Director of Executive Education at the Workforce Institute, Elissa empowers leaders
to achieve their full potential and cultivates professional growth across industries.
Her previous role as Senior Director and Instructional Designer at Zschool saw her
spearheading executive education initiatives that engaged top-tier professionals and
industry influencers. She is renowned for crafting dynamic sales and marketing
strategies that not only attract high-caliber clients but also forge enduring
partnerships with key stakeholders.
Elissa’s expertise in customer success and client relations has earned her a reputation
as an innovator in elevating customer retention, satisfaction, and loyalty. At Sykes
Enterprises, where she served as Customer Success Manager Lead and Trainer, Elissa was a
trusted advisor to high-value clients, driving product adoption, identifying growth
opportunities, and championing cross-departmental collaboration to meet client needs.
As an instructor in the Women in Leadership program, Elissa shares her deep insights and
practical expertise to empower leaders to excel in their roles, seize strategic
opportunities, and drive innovation in their organizations. Her commitment to fostering
leadership excellence makes her a powerful catalyst for transformation and growth.
Market Numbers
Create your account & start your work
According to a report by LinkedIn, up to 85% of all jobs are filled via networking. This underscores the importance of having a strong professional network for discovering and securing job opportunities, many of which may not be advertised publicly.
Distinct workplace culture is important to business success
Leaders play a critical role in shaping and maintaining a company's culture. A study by Deloitte found that 94% of executives and 88% of employees believe a distinct workplace culture is important to business success. Effective leaders help create a culture of respect, inclusivity, and shared values.
Networking can lead to better job opportunitie
A study published by the National Bureau of Economic Research found that a 10% increase in the size of a person's social network is associated with a 1.6% increase in wage. This correlation suggests that networking can lead to better job opportunities and negotiating power for higher salaries.
Enhance Leadership Skills and Empower the Next Generation
When joining a Leadership Council, you are joining a network of trusted peers from whom you can give and receive advice. Our Council Members can mentor students going through our courses and contribute to the strategic direction and vision of the leadership council.
What Council Members are Saying
John Solis
Digital Marketing
5
Feeling thankful that I found this program at the right moment in my life. For a while I was contemplating changing careers but felt hesitant to do so because I lacked certain skills.
This bootcamp not only gave me the confidence to pursue a new career, but the job ready skills I will need day one.
Irina Terentyeva
AI and Data Science
5
This was by far the most interactive course I have ever taken. I loved the learning modules, and the meetings tied it all together. It was a privilege to be part of it. Great course content and practical skills make you very compatible on the market. Definitely will recommend this to all my colleagues and friends for any educational upgrade.
Christy Rood
Digital Marketing
5
I now feel empowered to take the next step, and am already putting the tools I learned to good use.
Irina Terentyeva
AI and Data Science
5
This was by far the most interactive course I have ever taken. I loved the learning modules, and the meetings tied it all together. It was a privilege to be part of it. Great course content and practical skills make you very compatible on the market. Definitely will recommend this to all my colleagues and friends for any educational upgrade.
