What Does My Company’s Content Strategy Need?
July 29, 2022
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Author : John Gallagher
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Content is everywhere. It’s in social media captions, promotional emails and the blogs you publish every month. These small marketing efforts are part of a larger content marketing strategy that allows companies to focus on their goals and connect with their consumers on a new level.

Content marketing is an integral focus for any business that wants to see success with its digital marketing efforts. With a buttoned-up strategy, you’ll be able to engage with a new audience, retain your current demographic and craft messaging that aligns with your brand values.

If you aren’t sure where to start, don’t worry. We’re here to help. 

What is a content marketing strategy? 

A content marketing strategy helps businesses plan their content across different digital marketing channels. With a content strategy roadmap, you can create consistency with your messaging and develop content that helps you meet your KPIs. Every company that wants to grow its business needs a content marketing strategy to appeal to its target audience or see success with its digital marketing campaigns.

With a well-planned content strategy, you’ll be able to elevate your marketing initiatives and strategically create a content roadmap that makes sense for your brand and goals.

Why does my company need a content strategy? 

Content strategies are a must-have for any business that wants to tell a story and connect with consumers. Whether it’s customer acquisition or brand visibility, putting time and dedication into a solid content strategy has its benefits.

If you don’t see the value in a content strategy yet, it’s good to remember that 63% of marketers use a content strategy to build loyalty with their current audience. That loyalty can help increase your sales, enhance brand visibility and scale your business in new directions, while nurturing your relationship with your target audience.

Here are a few reasons you’ll want to put a content strategy in place.

Establish a voice

Every brand has a voice. Whether you’re an industry leader with a professional tone or a B2C brand trying to establish an edgy tone, it helps build a brand and a relationship with customers. With an established voice, you can improve credibility and trust with consumers. 

Improve Google signal rankings

Content is the driving force for search engine optimization. By making regular website updates, you can improve your Google ranking and outrank your competitors. This will allow your company to become more discoverable to potential customers, while keeping your content top of mind.

Satisfying customer questions

With purpose-driven content, you can answer customer’s questions in real-time. The right content keeps customers from leaving your website unsatisfied.

When your content has a purpose and is used to enhance the customer experience, you’re more likely to turn prospects into paying customers.

Which content marketing channels should I use?

Once you’re ready to start making content a priority, it’s time to think about your preferred marketing channels. Every business needs to develop content that’s consistent with the branding across all digital marketing touchpoints. Content distribution will help you gain credibility with consumers and establish your online presence.

Here are a few of the digital marketing channels where your content strategy should stay top of mind.

Social media

94% of content marketers use social media as a distribution channel for their content. That’s because social media is one of the most effective ways to grow your target audience, improve brand visibility and get consumers to visit your website. You can have some fun with your voice on Twitter, jump on trends with Instagram or keep things strictly professional on LinkedIn. Consider your audience and goals as you develop social media content for each platform.

Email marketing

Content is always found in email marketing. Whether you’re sending a company announcement or a promotional email, you have one opportunity to make a lasting impression on the consumer receiving your email. A content marketing strategy will help you establish the right voice and tone across different emails and provide guidance to make strategic decisions with your email marketing strategy.

Web copy

Web copy is an integral part of the user experience. If a consumer lands on your website, they want their needs met and their questions answered. With well-planned web copy, you can push customers toward action.

Blogs

Blogs are a tool businesses use to complement their SEO strategy, educate their audience and tell a story about their brand. The best part about blogs is that they’re versatile. You can create how-to’s, develop editorial pieces or hone in on your storytelling skills. No matter how you plan to use your blog, you’ll want to create purposeful content that’s easily digestible and helps you connect with a larger audience. 

How can I learn content strategy?

Every digital marketing professional can benefit from a content-driven skillset, one that helps you plan and execute on a comprehensive content strategy. With these skills under your belt, you’ll be an asset to any business. 

Content is everywhere, and needs to be relatable to a large target audience. Whether you’re just stepping into the marketing scene or you’re looking to sharpen your skills, WorkForce Institute can help.

Connect with our Admissions team today to identify how our Digital Marketing Bootcamp can accelerate your understanding of content strategy formation for your company.

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