Digital marketing is one of the most popular fields in the world, and one of the most profitable markets in the country. So is a digital marketing bootcamp worth it?

In 2022, experts estimate the U.S. digital marketing market to reach $460 billion. Globally, digital marketing is expected to grow by 9% through 2026 and hit $786 billion.

That’s a lot of Instagram posts.

And Facebook Ads.

And PPC campaigns.

And — you get the picture.

As businesses and consumer behavior become increasingly tech-centric, digital marketing will be at the center of every company’s advertising strategy.

You can get in on the action by staying up-to-date with the latest skills, knowledge and techniques that today’s best digital experts deploy on a daily basis. Even if you’ve been in the field for a while, rapidly changing standards make a Digital Marketing Bootcamp a worthy investment.

What do you learn in a digital marketing bootcamp?

In a nutshell, a digital marketing bootcamp is a course that covers the fundamental skills that marketers need to succeed in today’s industry.

Bootcamps are suitable for beginners and professionals alike. There are many different types of programs aimed to help every student find exactly what they need.

Whether you’re new to marketing or have been working with clients for decades, a bootcamp offers a one-stop-shop approach toward mastering today’s most in-demand skills.

From zero to hero, bootcamps are all about building the skills you need to succeed.

Because digital marketing itself is so diverse, there are many types of bootcamps out there. You may look for an all-in-one bootcamp if you’re brand new to marketing. If not, you might choose to specifically hone in on SEO, content or growth strategy.

What’s more, quality bootcamps are led by industry experts. They’re by marketers, for marketers, and offer the inside knowledge every student needs to reach their goals.

What skills are taught in a digital marketing bootcamp?

While all bootcamps are made unique, not all are made equal. The best digital marketing bootcamps touch upon the core skills that digital professionals need to thrive. These skills allow every marketer to build a robust portfolio that helps them provide flexible, personalized solutions for clients of all sizes.

Whether you’ve got a startup looking to advertise for the first time or a multi-million-dollar enterprise asking for guidance, these skills apply.

Let’s take a look at some of the most important skills digital marketing bootcamps teach:

• Search engine optimization — This covers how to get sites optimized for search engines, how to target specific audiences online and how to craft effective, user-centric websites.
• Search engine marketing (SEM) — SEM is all about increasing a site’s visibility, getting seen by a target audience and using paid advertising to drive traffic to a site.
• Data strategies — You’ll learn how to track your marketing efforts with key performance indicators (KPIs) through a variety of techniques.
• Customer journeys and sales funnels — Learn how customers go from being just a curious information seeker to a loyal, returning customer that builds your brand authority through positive reviews and repeat transactions.
• Content strategy — From blog posts to social media captions that capture an audience, you’ll learn what to say and how to market effectively in different digital contexts.
• Facebook Ads — Facebook Ads are at the center of many brands' marketing, so knowing how to set them up, run and monitor progress is an essential skill.
• Google Ads and Analytics — Google Ads help with SEM through pay-per-click (PPC) campaigns. Analytics tell you exactly how well your ads are doing, but they can also reveal important insight about your clients’ websites and performance.

These skills are just the foundation of what digital marketing includes. Many marketers find that they are passionate about a particular skill and want to master it.

If becoming a marketer or specialist interests you, then a bootcamp is the best place to learn the skills you’ll need. Interface with peers, coaches and mentors who can accelerate your understanding of today’s vital digital concepts.

Expert teachers put each piece together in the most logical way, and you get to study at your own pace.

Are digital marketing bootcamps worth it?

The cost of a digital marketing bootcamp can range from several hundred to over $25,000!

In each bootcamp, you learn what the industry expects from professionals today and how to meet those expectations in stride.

Beyond basic marketing theory, you learn about what it takes to engineer a dynamic marketing strategy, how to apply formulas in meaningful ways and how to become a flexible, agile marketer for every type of client.

What makes a digital marketing bootcamp valuable?

When you think of a bootcamp, you might think “for beginners only,” but that’s not the case at all.

Social media managers, experienced marketers and recent college graduates can all benefit from a digital marketing bootcamp that’s fit to their unique needs.

Let’s dive into four major perks that make bootcamps worthwhile despite their initial financial investment.

They teach the skills today’s employers want

Digital marketing bootcamps cut out the “filler” — there is no time wasted on unnecessary theory or principles.

Students get straight to the heart of the field from day one. Their course introduces skills first, building a deeper understanding of all material through exercises.

Not only do you get to become confident in what you’re learning; you’ll be able to easily demonstrate your abilities thanks to a detailed portfolio.

They help you grow your career at any stage

Whether you’re a college graduate who wants to boost their resume to a marketer who’s been around the block and needs a refresh, bootcamps help you grow.

Syllabi are continually updated to reflect the most important skills and knowledge in the industry.

This means that no matter how you apply yourself after a bootcamp, you can deliver the greatest quality, service and expertise to your employer or your own clients.

They allow the freedom of a self-paced learning environment

While they have fixed durations, bootcamps are a DIY training ground. You get all the resources and materials on-demand, so as long as there’s WiFi, you can learn!

This makes digital marketing bootcamps a fantastic alternative to traditional college for busy workers and students. Whether it’s some leisurely weekend reading or evening study sessions, you get to decide on your preferred learning time.

They help you access skills not found in college curriculums

Modifying college curriculums is a time-consuming process. It can take years for schools to catch up to most rapidly growing industries.

For that reason, many marketing graduates may feel out of their comfort zone when they start applying to jobs.

While college is wonderful, it is only one piece of the marketing pie. For those who are already employed in the field, another degree isn’t what they need.

Instead, current professionals need the full scoop on digital marketing’s biggest trends, demands and skills. Bootcamps are routinely updated to reflect what’s in, so you never have to worry about being underskilled or underqualified.

Digital marketing bootcamps are worth your investment

Digital marketing bootcamps are worth everyone’s time, money and effort. They are flexible, engaging and full of content that helps you further your career.

In addition to foundational training, they provide marketers a chance to round-out their current knowledge and pick up some new skills that just might turn them into specialists.

WorkForce Institute offers a Digital Marketing Bootcamp that teaches new and existing digital marketing professionals the skills you’ll need to thrive. Speak with our Admissions team today to reserve your seat in our next Digital Marketing  Bootcamp.