How to Build a Next-Level Marketing Tech Stack
July 29, 2022
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Author : John Gallagher
building your digital marketing tech stack photo by Marvin Meyer

Technology is an invaluable tool that can help streamline productivity and improve a business’s overall work ethic. With so many new and exciting marketing tools at our disposal, marketers can utilize tech to reserve more time to focus on the things that matter most.

The best way to enhance the workplace experience with technology is with a next-level marketing tech stack. The right marketing tech stack can streamline your daily tasks and optimize your daily productivity.

What is a digital marketing tech stack?

Digital marketing professionals are required to fulfill various marketing tasks every day. Often, you’ll need to develop a content strategy, ideate campaigns and balance other priorities.

It’s hard to keep track of every little task, and email reminders only get you so far.

To help eliminate human error and free up more time in your day, you’ll need to assemble a marketing tech stack that can satisfy your needs on a daily basis.

Your marketing tech stack is your choice of tech-based tools for any marketing or business efforts. These tools help improve workplace experience and give marketers everything they need to succeed.

As a collection of tools, a tech stack is a collection of the best digital marketing tools to analyze performance and track customer experience. These tools help improve workplace practices and are an integral part of the daily workflow.

Why is a tech stack important?

A marketing tech stack can help marketers save time and analyze performance to meet the needs of their audience. Without technology, you’ll spend countless hours every day trying to plan and prepare marketing content. You’ll need to manually assess data to adjust marketing campaigns or add scheduling reminders to your calendar.

The right tech gives you back time so you can focus on more important tasks and reduce the risk of human error.

How do I assemble a tech stack for marketing?

To get started, you’ll want to prioritize the marketing channels responsible for customer experience, and decide which metrics can benefit most from the integration of technology. These are the channels you use daily to connect with your target audience.

From there, you’ll want to identify your goals and create a strategy that acts as a road map to help your brand achieve these goals. For example, if you’re looking to increase organic traffic to your website, you’ll want to focus on SEO and tools that help you find the right keywords to use in your content.

Once you have your goals and strategy in place, you’ll want to connect with your team and ask them about their challenges and roadblocks in the workplace.

What task is the most time-consuming?

What slows team members down throughout the work day?

Which tools could contribute toward more success?

With an understanding of your workplace dynamic, you can start looking for tools to add to your digital marketing tech stack.

Here are a few digital marketing channels you’ll want to consider when looking for the best digital marketing tools.

Email marketing

Email marketing is one of the best marketing platforms you can utilize to maintain a connection with your audience. With the right tech, you can streamline productivity, schedule content and strategically segment your sends to the right individuals. The right tech will keep all your data in one place and allow you to build out aesthetically appealing emails to send to your audience.

Social media marketing 

Social media marketing is a top priority for businesses that want to make a lasting impression on their target audience. Social management tools allow you to plan and schedule content across all platforms, so you can focus on your strategy and community management tactics. With a calendar you can reference, you’ll be able to plan your content for the entire month and analyze what performed well and what didn’t.

Project management

With the hustle and bustle of the workweek, it can be hard to remember every marketing project in the works. With a project management tool, you can easily delegate tasks, maintain timeline progress and complete marketing campaigns or projects confidently. These tools are great for cross-department collaboration and keeping all of your marketing efforts aligned.

SEO

Search engine optimization helps companies outrank their competitors and increase brand visibility. With the right tools, you can strategically plan your content and utilize the right keywords to stay ahead of the competition. With a keyword research tool, you’ll be able to develop meaningful content that helps you rank higher on search engines.

PPC

PPC management tools are great for meaning all of your pay-per-click efforts. With a trusted advertising tool, you can analyze your progress, make changes to your strategy and reach a new prospective audience.

Enhancing your digital marketing skills

Understanding all of the marketing tools and tech options out there takes time. Every company is different, and so are its needs. In this day and age, every marketer can benefit from a digital marketing tech stack of some kind.

If you aren’t sure where to start, or you want to familiarize yourself with new technology, consider enrolling in a digital marketing Bootcamp. Connect with our Admissions team today to identify how our Digital Marketing Bootcamp can accelerate your understanding of each tool in your digital marketing tech stack.

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