How to Become an Ecommerce Specialist: A Career Guide
August 21, 2022
Author : John Gallagher
how to become ecommerce specialist photo by Jason Goodman

Ecommerce saw a growth rate of 16.3% in 2022; eCommerce sales are expected to deliver over $5.542 trillion in revenue for companies around the world. Businesses everywhere are looking toward ecommerce solutions to help them generate growth and expand to global markets. Unlike brick and mortar stores, online storefronts allow for a more efficient buying process that buyers can engage with from the comfort of their home.

When the eCommerce business first gained popularity, several big-name companies were late to the game. For example, the department store Sears was ranked No. 5 as the best internet retailer in 2014 and dropped to No. 24 by 2018. They failed to innovate, and neglected to adapt to evolving customer needs. Today, businesses are learning from their mistakes and prioritizing the online experience more than ever.

Businesses looking to get more out of their online sales strategy typically trust eCommerce specialists, who can help tailor marketing campaigns and business strategies to maximize growth.

An ecommerce specialist is a go-to expert for the online sales strategy for a business. They handle online merchandising for the business and are responsible for implementing strategies that garner the best results. If you’re interested in learning more about this career path, we’re here to help.

Let’s dive in.

What does an eCommerce specialist do?

On a daily basis, an eCommerce specialist is responsible for monitoring the day-to-day activity of the site, implementing strategies to increase website traffic and improving brand loyalty. They’re the expert in website optimization, always on the search for new ideas while managing site development. An eCommerce specialist oversees all the products on the website and ensures everything is aligned with business goals and KPIs.

They work closely with digital marketing specialists and managers to ensure they’re maximizing results and making strategic choices that influence buyer habits.

Here are a few of the other responsibilities an eCommerce specialist maintains:

  • Identify cross-selling and up-selling opportunities;
  • Manage the marketing and management of the online store;
  • Optimize SEO strategy and find new business opportunities;
  • Handle email marketing initiatives;
  • Manage marketing campaigns across different social media platforms.

The job duties and responsibilities of an eCommerce specialist will vary by company depending on how hands-on you’ll be with the marketing initiatives.

What skills will I need as an eCommerce specialist?

An eCommerce specialist job description will vary by industry and company. Some specialists are more hands-on with marketing, while others handle user experience and eCommerce logistics.

However, most individuals in this position will need to have the following skills if they want to succeed.

SEO strategy and website optimization

Search engine optimization is an integral part of any online business’s success. As an eCommerce specialist, you’re responsible for managing SEO strategies to ensure your content outranks your competitors. You’ll need to work closely with the marketing department to find new opportunities, tackle challenges, and develop content. It’s also your responsibility to optimize product images, descriptions and landing pages with SEO best practices in mind.

Back-end logistics

There’s a lot that goes into running a successful eCommerce brand; you’ll need to understand all of the ins and outs to online business strategy if you want to succeed. You’ll need a general understanding of how to keep cash flow and expenditure records, and how to stay on top of accounting, shipping and taxes by state.

Content development

Outside of managing the day-to-day operations, you’ll also be expected to create web content for product descriptions and landing pages. You’ll need sharp copywriting skills to attract potential prospects and encourage sales.

Ecommerce website software

The eCommerce specialist is the go-to expert on website setup and optimization. You’ll need a solid understanding of eCommerce setup for WooCommerce, Shopify or WordPress. Every day, you’ll work hands-on in this software to improve the user experience, update products and fulfill orders.

Data analysis

With the help of aggregated data, you’ll make strategic changes and choices that positively impact your company’s bottom line. You’ll need to stay up to date with month-over-month data to ensure your eCommerce plan is on track to satisfy critical KPIs.

PPC marketing

Even if the eCommerce specialist isn’t spearheading a PPC advertising strategy, it’s good to have a solid understanding of its capabilities. Your SEO content and eCommerce website can benefit from pay-per-click advertising in several major ways, supplementing organic traffic with paid acquisition. PPC marketing is a great tool that allows you to enhance your online presence and push your content in front of users interested in making a purchase.


It’s the eCommerce specialist’s responsibility to handle merchandising and the sale of goods. They’ll be in charge of showcasing and presenting products across online stores in a creative way that appeals to your target audience. An eCommerce specialist is also responsible for managing SKUs and product creation on the online storefront.

What education will I need as an eCommerce specialist?

Many eCommerce specialists have an undergraduate degree in marketing, business or a related field. If you want to stand out during the hiring process, you can further improve your education with an eCommerce Bootcamp and certification.

What will I earn as an eCommerce specialist?

According to Glassdoor, the average Ecommerce specialist salary is around $46,870 annually in the United States. However, the most likely range is between $46,000 to $114,000. Salary will vary based on experience level, industry and location.

What steps might I need to follow to become an eCommerce specialist?

The first step would be to secure necessary experience. Once you graduate, look for internships and coordinator positions where you can apply learned concepts across key eCommerce verticals. These entry-level positions will provide the experience you need to work your way into a specialist position. The best eCommerce specialist candidates have a background in managing digital inventory, analyzing web analytics and using optimization tools.

As you gain experience in this field, you consider enrolling in an eCommerce Bootcamp or an online course. These online courses will ensure you’re in the know on all of the latest eCommerce trends and give you a competitive edge during your interviews.

Take your eCommerce knowledge to the next level

If you’re an aspiring eCommerce specialist ready to gain real-world experience, the best thing you can do for your professional career is enroll in an Ecommerce Bootcamp.

WorkForce Institute can provide the skills and the education you’ll need to accelerate your understanding of eCommerce on the way toward a rewarding career as an eCommerce specialist. Our Bootcamp will provide you with hands-on experience with everything from WordPress Installation and WooCommerce management to shopping cart optimization and conversion. With the skills you need to take on the online world, you’ll be well-qualified to earn the eCommerce specialist position you know you deserve.

Connect with our Admissions team today to learn more.

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