Your Guide to Data Analysis Careers
July 29, 2022
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Author : John Gallagher
Data Analysis Careers photo by Firmbee.com

5 High-Paying Data Analysis Careers to Consider

Technology is far from where it was 20 years ago when the first Apple iPod was invented. Today, that iPod has been discontinued and transformed into the iPhone with an assortment of technology that connects to your watch, car and your laptop at home. It’s crazy to think that all of that changed in just 20 years. Apple isn’t the only company that’s seen a drastic transformation throughout the 21st century. 

Technology as a whole has seen incredible changes that have opened doors for new career opportunities and given us unbelievable new ways to track performance in the workplace.

With this digital transformation comes an increase in data and demand for careers in data analysis. Since 90% of the world’s data has originated in the last two years, there’s a rapidly growing need for data analysis candidates. Companies are looking for skilled individuals that can fill these roles, and are facing some difficulty in finding qualified professionals with the skills they need to succeed.

If you’ve ever considered taking on a data analysis career, now is the time to do it.

What are the top data analysis careers?

Data is everywhere, and companies need someone to help them shift through the different data and use it to enhance the workplace. This continued need represents a major opportunity in the job market for individuals who are interested in continuing their careers as data professionals.

Let’s take a look at some of the top data analysis careers available today.

Business Analyst

Average Salary: $96,300 (Glassdoor)

As a business analyst, your job is to focus on data that applies to your organization’s internal business processes. You’ll make strategic recommendations based on any internal findings to help improve your company’s workplace dynamic and efficiency. 

It’s also your job to evaluate existing business processes for new opportunities, roadblocks, costs and results. You’ll look for ways to improve decision-making workflows and find new ways to help your employer operate more efficiently.

To begin a career as a business analyst, you’ll likely need skills in problem-solving, interpersonal communication, project management and the understanding of complex data systems.

Database Manager

Average Salary: $90,200 (Glassdoor)

A database manager, sometimes known as a database administrator, wears several hats in both the tech and data space. It’s the job of a database manager to monitor, organize and update a company’s database. They ensure the data is accessible to all team members and protected by implementing cybersecurity measures. This role is more focused on the IT side of data and they spend most of their time dealing with data storage and retrieval systems.

As a database manager, you’ll likely need skills in database architecture, structured query language (SGL), data analysis, data management and data strategy.

Marketing Analyst

Average Salary: $82,700 (Salary.com)

A marketing analyst will analyze internal data to help improve a company’s marketing campaigns and initiatives. Through data, the analyst can make strategic decisions about optimization, performance, revenue and web optimization. They help conduct competitor analysis, generate reports and presentations and develop a marketing roadmap that will generate real results. This individual will dive into collected data from different marketing channels such as social media, paid advertising, email marketing and SEO. These professionals are an integral part of any marketing team and help drive the organization toward success with the help of data and real-time measurements.

As a marketing analyst, you’ll depend on skills like project management, data analysis and marketing campaign development. You’ll also need a working knowledge of Google Analytics, and/or any other metrics aggregation platforms you use to track data.

Market Research Analyst

Average Salary: $68,500 (Salary.com)

A market research analyst is similar to a marketing analyst in function, with some key differences. As a market research analyst, it’s your goal to take a deep dive into externally gathered data, such as consumer data that provides insight into customer behavior. They might examine social media mentions, keyword potential and customer behavior — all in the name of conclusions that help companies understand, and target new demographics. Their findings can help with brand research, product development, sales pitches and marketing efforts.

Skills like marketing strategy, project management, data analysis, digital marketing channels and customer journey analysis are critical for success as a market research analyst.

Data Analyst

Average Salary: $80,600 (Salary.com)

A data analyst is a bit more technical than a business analyst, in terms of daily responsibilities. It’s their job to gather and study information through data visualization and storytelling strategy. They examine bigger picture goals and utilize data to make strategic decisions.

On a regular basis, data analysts are responsible for collecting, interpreting and analyzing data to look for roadblocks and identify challenges for a business. This is a much broader role that tends to vary by industry.

You’ll need skills in data visualization, statistical programming tools and structured query language (SQL) for success as a data analyst.

How do I learn data analysis?

If any of these data analysis careers caught your eye, you’re not alone. With the right training, you’re not far from a meaningful career in data analysis. Take your part in the ever-evolving world of data management, to help organizations find new ways to collect, cleanse and analyze data for useful, growth-oriented conclusions.

If you aren’t sure where to start or don’t feel like you have the necessary qualifications, we’re here to help. Our Digital Marketing Bootcamp teaches core data analysis principles and shows marketers how to apply those strategies to achieve real growth. With this type of real-world experience and insight, you’ll be able to find a career in data analysis and have a competitive edge in your upcoming interviews.

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