Keywords are an essential part of any good SEO strategy. When used correctly, they can help businesses rank across the world’s most popular search engines and stay two steps ahead of their competition. Why is ranking for pivotal keywords so important? To put things in perspective, over 85,000 Google searches

 5 New Ways to Engage Social Media Customers It’s no secret that social media has taken the world by storm. It’s challenged marketers to think creatively about every piece of content they create, before they share it with the world at large. Now that social media has become normalized in

6 Lead-Generating Paid Search Strategies to Try Today There’s a reason why paid advertisements are such a popular method of marketing. Studies show that paid ads have a 200% return on investment. Google claims that for every $1 you spend on a PPC lead gen campaign within Google Ads, you

Top SEM Careers [Updated 2022] More often than not, a customer’s first impression of your company begins with an online search. Prospects go straight to Google when they need a product or service, and rely on the search engine to help them answer their questions. At that moment, if your

6 Ways to (Ethically) Collect Customer Data Have you ever been surfing the web or scrolling through your Instagram timeline, when an advertisement popped up that seemed to know everything about you? We’ve all been there. It’s almost like digital advertisers can read your mind; in reality, they’ve only collected

5 High-Paying Data Analysis Careers to Consider Technology is far from where it was 20 years ago when the first Apple iPod was invented. Today, that iPod has been discontinued and transformed into the iPhone with an assortment of technology that connects to your watch, car and your laptop at