How to Craft the Right Social Media Messaging
June 29, 2022
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Author : John Gallagher

Your Guide to Better Social Media Content 

As of January 2022, over 3.96 billion people are active on social media. An audience of that size means more opportunities for businesses to expand into new markets and connect with their audience in creative ways.

Today, a dynamic social media strategy means far more than simply posting every day, without strategically thinking about the content you create. Instead, you need to broadcast impactful thought leadership content, and engage with other users in ways that deliver additional value.

 

To achieve any impact on social media, your company will need to create and leverage a well-thought-out content strategy, one that complements your brand and effectively speaks to each consumer. If you’re only posting because you feel you have to, your content probably isn’t resonating with your audience.

54% of individuals use social media to research products. If a potential customer came across your platform, would your social media content be enough to get them to make a purchase? If you hesitated, you might need to better prioritize your social media direction.

Whether you’re just getting started on social media, or you want to revamp your current social media marketing strategy, we’re here to help.

What makes a great social media strategy?

Every business needs to start somewhere in social media. Over time, you’ll develop a better understanding of the content, and posting frequency, that resonates best with your audience.

Reference basic tips below to make the most out of your developing social media approach.

Identify your goals

Establishing KPIs can help you measure your brand’s success across all social media platforms. Prioritize “SMART” goals: benchmarks that are specific, measurable, achievable, realistic and timely.

Whether you want to increase your following by 100 followers every month, increase your engagement by 50% year-over-year or increase traffic to your website by 30%, you need an effective social media vision. Once you have a preferred direction for your success on different platforms, you can build out content that complements your goals and social media marketing strategies.

Understand your audience 

A target audience is a group of individuals a brand wants to reach through social media. Defining your target audience can help you craft content that appeals to their preferences, personas, jargon and other key audience characteristics..

Choose the right social platforms 

Not every brand needs a profile on every social media platform. For example, if you’re an apparel company with a target audience of women in their mid-30s, you may want to stick with Instagram and Pinterest. If you’re a B2B IT company, your content might perform better on Twitter or LinkedIn.

Once you know your audience, you can decide which platforms to prioritize with your social media cadence.

How can I revamp my current social media strategy?

Once you know the basics, the real fun begins.

Here are our go-to social media messaging tips:

Create audience personas 

Building out personas can be a great tool to help you create content and better understand your audience on a deeper level.

Take what you know about your target audience, and break it down. Who are you writing for? How do they spend their weekends? What are their favorite stores to shop at or TV shows to watch?

Once you have a grasp on your audience, craft messaging that resonates with them and build a solid relationship with your following through content.

Stay on-trend

Trends are a fun way to expand your reach and help your brand stay relevant. The right trend represents an exciting opportunity to have some fun with your content and get your brand the recognition it deserves. Keep an eye out for trending content that you think relates to your brand.

Consider the platform

Every social media platform is different, with diversified audiences and opportunities. What you schedule and post on LinkedIn might not have the same effect on Twitter or Instagram. Being more strategic with the language and the content can help you appeal to your particular audience on that platform, generating improved results. 

Establish your brand voice

Your brand voice is an integral part of your social media presence. It helps you curate content that effectively relates to your brand’s personality. You’ll want to consider how your voice should sound and how you want to be portrayed to your followers.

If you’re crafting social media messaging for a law firm, you may want to keep your tone professional and serious. If you’re writing for a skincare company, you’ll want to keep things casual, yet informative. Your unique voice can help you establish credibility with your audience. 

Create content guidelines 

Content guidelines help you create consistency across different departments, platforms and marketing materials. Do you need to use the Oxford comma? Are there words your brand shouldn’t mention when posting? Consider your content guidelines as a guide or cheat sheet that helps you and the people you work with develop consistent messaging.

Don’t always sell, sell, sell

You might feel the need to always sell to your followers. However, you can easily overwhelm your customers with a sales-only approach, particularly across social media channels.

Make sure you’re taking the time to prioritize messaging that relates to a broad spectrum of ideas, not just your products or services. Share stories about your customers, highlight employees and showcase your brand values. There are ways to craft compelling content everywhere. You just need to search for it. 

Elevate your social media game in weeks

Whether you’re a digital marketing veteran or you’re new to the industry, it never hurts to deepen your current marketing skillset. Workforce Institute helps current and aspiring digital professionals improve earning power and become even more dangerous in a social media marketing capacity. Connect with our Admissions team today to identify exactly how our Digital Marketing Bootcamp can accelerate your understanding of bleeding-edge social media practices.

Digital marketing is one of the most popular fields in the world, and one of the most profitable markets in the country. So is a digital marketing bootcamp worth it?

In 2022, experts estimate the U.S. digital marketing market to reach $460 billion. Globally, digital marketing is expected to grow by 9% through 2026 and hit $786 billion.

That’s a lot of Instagram posts.

And Facebook Ads.

And PPC campaigns.

And — you get the picture.

As businesses and consumer behavior become increasingly tech-centric, digital marketing will be at the center of every company’s advertising strategy.

You can get in on the action by staying up-to-date with the latest skills, knowledge and techniques that today’s best digital experts deploy on a daily basis. Even if you’ve been in the field for a while, rapidly changing standards make a Digital Marketing Bootcamp a worthy investment.

What do you learn in a digital marketing bootcamp? 

In a nutshell, a digital marketing bootcamp is a course that covers the fundamental skills that marketers need to succeed in today’s industry.

Bootcamps are suitable for beginners and professionals alike. There are many different types of programs aimed to help every student find exactly what they need.

Whether you’re new to marketing or have been working with clients for decades, a bootcamp offers a one-stop-shop approach toward mastering today’s most in-demand skills.

From zero to hero, bootcamps are all about building the skills you need to succeed.

Because digital marketing itself is so diverse, there are many types of bootcamps out there. You may look for an all-in-one bootcamp if you’re brand new to marketing. If not, you might choose to specifically hone in on SEO, content or growth strategy.

What’s more, quality bootcamps are led by industry experts. They’re by marketers, for marketers, and offer the inside knowledge every student needs to reach their goals. 

What skills are taught in a digital marketing bootcamp?

While all bootcamps are made unique, not all are made equal. The best digital marketing bootcamps touch upon the core skills that digital professionals need to thrive. These skills allow every marketer to build a robust portfolio that helps them provide flexible, personalized solutions for clients of all sizes.

Whether you’ve got a startup looking to advertise for the first time or a multi-million-dollar enterprise asking for guidance, these skills apply.

Let’s take a look at some of the most important skills digital marketing bootcamps teach:

  • Search engine optimization — This covers how to get sites optimized for search engines, how to target specific audiences online and how to craft effective, user-centric websites.
  • Search engine marketing (SEM) — SEM is all about increasing a site’s visibility, getting seen by a target audience and using paid advertising to drive traffic to a site.
  • Data strategies — You’ll learn how to track your marketing efforts with key performance indicators (KPIs) through a variety of techniques.
  • Customer journeys and sales funnels — Learn how customers go from being just a curious information seeker to a loyal, returning customer that builds your brand authority through positive reviews and repeat transactions.
  • Content strategy — From blog posts to social media captions that capture an audience, you’ll learn what to say and how to market effectively in different digital contexts.
  • Facebook Ads — Facebook Ads are at the center of many brands’ marketing, so knowing how to set them up, run and monitor progress is an essential skill.
  • Google Ads and Analytics — Google Ads help with SEM through pay-per-click (PPC) campaigns. Analytics tell you exactly how well your ads are doing, but they can also reveal important insight about your clients’ websites and performance. 

These skills are just the foundation of what digital marketing includes. Many marketers find that they are passionate about a particular skill and want to master it.

If becoming a marketer or specialist interests you, then a bootcamp is the best place to learn the skills you’ll need. Interface with peers, coaches and mentors who can accelerate your understanding of today’s vital digital concepts.

Expert teachers put each piece together in the most logical way, and you get to study at your own pace.

Are digital marketing bootcamps worth it? 

The cost of a digital marketing bootcamp can range from several hundred to over $25,000!

In each bootcamp, you learn what the industry expects from professionals today and how to meet those expectations in stride.

Beyond basic marketing theory, you learn about what it takes to engineer a dynamic marketing strategy, how to apply formulas in meaningful ways and how to become a flexible, agile marketer for every type of client.

What makes a digital marketing bootcamp valuable?

When you think of a bootcamp, you might think “for beginners only,” but that’s not the case at all.

Social media managers, experienced marketers and recent college graduates can all benefit from a digital marketing bootcamp that’s fit to their unique needs.

Let’s dive into four major perks that make bootcamps worthwhile despite their initial financial investment. 

They teach the skills today’s employers want

Digital marketing bootcamps cut out the “filler” — there is no time wasted on unnecessary theory or principles.

Students get straight to the heart of the field from day one. Their course introduces skills first, building a deeper understanding of all material through exercises.

Not only do you get to become confident in what you’re learning; you’ll be able to easily demonstrate your abilities thanks to a detailed portfolio.

They help you grow your career at any stage

Whether you’re a college graduate who wants to boost their resume to a marketer who’s been around the block and needs a refresh, bootcamps help you grow.

Syllabi are continually updated to reflect the most important skills and knowledge in the industry.

This means that no matter how you apply yourself after a bootcamp, you can deliver the greatest quality, service and expertise to your employer or your own clients.

They allow the freedom of a self-paced learning environment

While they have fixed durations, bootcamps are a DIY training ground. You get all the resources and materials on-demand, so as long as there’s WiFi, you can learn!

This makes digital marketing bootcamps a fantastic alternative to traditional college for busy workers and students. Whether it’s some leisurely weekend reading or evening study sessions, you get to decide on your preferred learning time.

They help you access skills not found in college curriculums

Modifying college curriculums is a time-consuming process. It can take years for schools to catch up to most rapidly growing industries.

For that reason, many marketing graduates may feel out of their comfort zone when they start applying to jobs. 

While college is wonderful, it is only one piece of the marketing pie. For those who are already employed in the field, another degree isn’t what they need.

Instead, current professionals need the full scoop on digital marketing’s biggest trends, demands and skills. Bootcamps are routinely updated to reflect what’s in, so you never have to worry about being underskilled or underqualified. 

Digital marketing bootcamps are worth your investment

Digital marketing bootcamps are worth everyone’s time, money and effort. They are flexible, engaging and full of content that helps you further your career.

In addition to foundational training, they provide marketers a chance to round-out their current knowledge and pick up some new skills that just might turn them into specialists.

WorkForce Institute offers a Digital Marketing Bootcamp that teaches new and existing digital marketing professionals the skills you’ll need to thrive. Speak with our Admissions team today to reserve your seat in our next Digital Marketing  Bootcamp.

Wondering how to become a digital marketing manager? The days of print advertising, billboards and magazine ads are old news. The world around us is going digital, and so are many company’s marketing efforts. Before the internet and the start of digital content, companies and their marketers relied on more traditional means of advertising

Today, digital marketing managers are in high demand.

Brands need a marketing guru that can help them curate content, advertise to their target audience and help them build credibility with their customers. In fact, the need for marketing managers is projected to grow at least 10% between the years 2020 and 2030. That’s because companies are seeing the value a fine-tuned marketing strategy can provide, and they’re ready to enhance their digital marketing efforts however they can.

Choosing a digital marketing career path is a rewarding, exciting experience for any professional looking to pair creativity and data analysis.

What does a digital marketing manager do?

A digital marketing manager oversees all of a business’s online marketing efforts. It’s their job to implement new strategies and help promote their brand online through several different marketing channels.

We like to call the digital marketing manager the “glue” of a company. They’re the ones that hold everyone together and create strategies that benefit different departments, products and services.. They do this by planning campaigns, identifying KPIs and looking for new opportunities through data and analytics.

Digital marketing managers are an integral part of any workplace. They often have their fingers in many pots and are involved with several different projects at once. They’re hands-on with the sales team to help them drive revenue and turn leads into customers. They plan the content development process and ensure the website is up-to-date and optimized for SEO. 

Everything a digital marketing manager accomplishes contributes to a fruitful connection with potential customers, to transform prospects into returning customers.

What skills will I need as a digital marketing manager?

As a marketing manager, you’ll rely on a wide variety of skills on a daily basis. On some days, you might coordinate with creative teams to develop new assets. On other days, you might help social media teams deploy and split test those assets, while reviewing performance metrics to optimize for better online performance.

Here are a few of the skills a digital marketing manager might require on a daily basis.

Interpersonal communication

As the glue of the company, everything a digital marketing manager does revolves around communication. This skill will help you implement strategies that help foster a connection between consumers and brands they trust. You’ll also need optimal communication skills to help you meet the needs of your team members, while you work with them to develop content for the product and services they take to market.

Collaboration  

The best marketers are team players. You’ll need to know how to coordinate projects between departments, implement feedback and maintain quality listening skills that help you meet the needs of the different departments at your company.

Social media marketing

Social media is a must-have for any business that wants to connect with its customers. For many consumers, a brand’s social media profile is the first impression of a brand they receive. Make sure you leave a favorable impression on customers through different social media channels, to grow a community through content optimized for each platform.

Email marketing 

Email marketing is a great tool that helps brands stay connected with current customers through industry information, promotions and relevant news. It’s a great tool to help keep a company top of mind in the inbox and helps customers take advantage of interesting sales.

As a digital marketing manager, you’re in charge of developing campaigns, analyzing metrics and developing email strategies to help a brand stay connected with all of these different audiences.

Search engine optimization and search engine marketing 

SEO helps you increase organic traffic that lands interested customers on your preferred landing pages. SEO is one of the best digital marketing tools a marketer can deploy, because it helps a brand rank higher on search engines, drives website traffic and increases brand awareness. 

Data and analysis

To make efficient changes in your marketing strategies, you’ll want to know how to analyze data and tackle challenges head-on. As a digital marketer, you’ll examine challenges with an informed lens and make changes based on data to achieve optimal outcomes. This way, you can optimize your brand in ways that benefit your strategies and help you see results over time. 

Tools & platforms

There are different tools and platforms a digital marketing manager will need to know. Whether it’s a CRM database, a tool for data and analysis or a social scheduling platform, you’ll want to sustain hands-on experience with the tools most companies use. Having a working knowledge of these skills will give you a competitive edge over your competition and help you quickly transition into different responsibilities.

Campaign development 

Learning how to craft an effective digital marketing campaign is a must-have skill. Knowing how to personalize, optimize and launch a successful campaign from start to finish on any marketing channel is a great skill that will help you further your career.

Content creation 

Your team will look to you as an authority for fresh, new ideas in content development. You’ll need to know how to develop website copy, email content, social media posts and effective advertising campaigns for the different products and services your business provides. 

What education will I need as a digital marketing manager?

Digital marketing managers come from all different paths in life. Some have completed a formal, higher education, others have an undergraduate degree and some are only informally trained.

Digital marketing is all about the experience. It’s about dipping your toes where experience allows, jumping on new opportunities, taking risks and always being open to learning new things. 

Many individuals in the marketing industry start out as coordinators and specialists. As they gain more experience, they’ll start to move into manager and strategist positions over time. The more you know about the different digital marketing channels, the more valuable you’ll be for a company.

To give yourself a competitive edge and always stay two steps ahead of your competition, there’s a preferred option that allows you to accelerate your education and gain industry experience at the same time: a Digital Marketing Bootcamp.

What will I earn as a digital marketing manager?

According to Builtin, the average base salary for a digital marketing manager in 2022 was $84,980. The additional cash compensation is about $9,856, which makes the total compensation around $94,836. 

As you start your journey down the digital marketing manager career path, you’ll want to keep in mind that salaries for this position vary by industry, experience and skill level.  

Remember: The more valuable you can provide, the higher the salary. This year, many employers project that average digital marketing manager salaries could easily eclipse six figures.

What steps do I need to follow to become a digital marketing manager in 2022?

The digital marketing manager career path is an exciting opportunity for individuals interested in this career. It challenges you to get creative, be strategic and always think outside of the box. If you’re ready to take the next step and find the best digital marketing careers, you’ll want to first start by honing your talents and exploring opportunities that allow you to develop the right skills for success.

We’re here to help you stay up-to-date with the rapidly changing world of digital marketing.

At WorkForce Institute, we produce content, courses and certifications designed to help you learn how to become a digital marketing manager. We’re here to help you amplify your talents and improve your digital skillset. Our Digital Marketing Bootcamp is a great tool that digital marketing managers can use to effectively leverage both SEO and SEM best practices for an organization.

Why be concerned with landing page user experience? A landing page is a big deal. When consumers look for a new product or service, they go straight to the internet. If a company is lucky enough to outrank its competitors or catch the consumer’s eye first, they’re one step ahead of the rest. After that moment, they only have one opportunity to make a lasting impression. That’s where the user experience becomes an integral part of a business’s success.

94% of first impressions can be related to web design. That’s because the visual format of a landing page is often the first step in a customer journey.

If you have a well-planned, design-focused landing page, you can convert prospects into paying customers and help facilitate action. 

A seamless user interface helps a brand build trust and credibility with its target audience. If all of your UX and UI elements work together effortlessly, it helps eliminate any possible friction and creates opportunities to turn any customer into a returning one. 

We put together a list of seven tips to help you optimize your landing page by making small improvements that leave a big impact.

Let’s dive in.

1. Don’t make people search 

When a customer arrives on a landing page, it should be easy to navigate and understand. A customer chose that landing page from search engine options for a reason, and they want their questions answered almost instantaneously.

To accommodate user preferences, make sure everything is clear, concise and easy to navigate on your pages. Start by having a vision for your customer experience strategy. Plot out your copy, be strategic with the CTA placement and include all of the critical elements a successful landing page needs.

Consider the following:

  • What is the purpose of your content?
  • Who is the target audience?
  • What action do you want customers to take?
  • What is the offer you’re making?

A clear understanding of your vision and goals for your target audience can help you effectively build out the user experience to meet their needs. These and other strategies can help you optimize your customer experience strategy.

2. Keep it simple

Too much of anything is too much. When it comes to landing pages, the simpler, the better.

We know you want to show off your design skills or stand out from your competitors with something daring and bold. However, if it’s too overwhelming and hard to read, your customers won’t stay on your landing page for long.

Consider the essentials your brand needs, and design the visual aspects around the necessities.

For example, if the purpose of your landing page user experience is to generate newsletter sign-ups, make sure that’s clear. Add a bold CTA, keep your newsletter sign-up front and center and only use visual components that complement your overall goal. 

3. Stay true to your branding

Stick to your colors, fonts, styles and aesthetic. This can help you build credibility with your customers and improve brand visibility. Stay away from colors that aren’t within your branding guidelines, and don’t go too font crazy.

Typically, we don’t recommend using over three fonts or three colors. Consider sticking with the 60-30-10 rule. The 60-30-10 rule means 60% of your page should be the dominant color, 30% should be the secondary color and 10% should be the accent color.

This rule will help you visually organize your landing page and give you a foundation that won’t take away from the user experience.

4. Understanding visual hierarchy

Every element on a landing page needs a different purpose or priority. An eye-tracking study done in the 1980s shows how users experience design in two main patterns.

An F-shaped pattern is when individuals read horizontally. They’ll read the first section horizontally, then the second, then the third and slowly move down the web page vertically. 

The second design pattern is a Z pattern. This is when individuals consume more visual-focused content. They’ll move horizontally across the screen, diagonally, and then horizontally again, creating a Z shape.

The web designer can decide which formatting works best for the landing page by utilizing a heatmap to see where your customer’s eyes tend to experience your landing page.

5. Make sure your page is mobile-friendly 

Optimizing your website to be mobile-friendly has always been important; 57% of online traffic comes from mobile devices or tablets. Everything you do from a design perspective should be optimized to accommodate a mobile device, or you won’t be able to make a lasting impression on every web visitor you receive.

As you test out layouts and build landing pages, check the mobile experience and make changes as you see fit to make all assets mobile-friendly.

6. Never forget a CTA

Every web page needs a call to action. You’ll want to make sure your call-to-action correlates with the headers on your page. This will help you build trust with customers and eliminate unwanted confusion.

For example, if the landing page user experience is for a product demo, and you have “Get a free demo today,” written at the bottom of the page next to the CTA button, make sure it’s also written somewhere in your headline. 

7. Don’t be afraid of white space 

If you didn’t know, white space is a tool designers use to improve readability and prioritize landing page UI elements. The white space is a tool to keep everything looking clean and crisp. As a rule of thumb, envision new web assets within this context: less is more. White space can be a tool to help you create a simple, easy-to-navigate experience for visitors. 

8. BONUS: Enroll in a UI/UX Bootcamp

Whether you’re an aspiring UX/UI designer who wants to take your education to the next level, or a current professional in UI/UX, there’s a better way to stay up to date on industry evolution.

With our UI/UX Design Bootcamp, you’ll be able to take a deeper dive into UI/UX design and sharpen your skills to improve user experience for any landing page you design.

Connect with our Admissions team today, for all the information you’ll need to get started.

6 Steps to an Effective Project Timeline

You know that feeling when you’re excited to manage a new project — until you’re handed a disorganized, impossible-to-follow list of tasks?

We’ve got some great news for you: project management can solve your problem.

Creating, and sticking to, a project management timeline creates a simplified mental and visual overview of your project from start to finish.

It’s a lot cooler than it sounds.

A project management timeline replaces a chaotic to-do list with a logical process. Outlining a project’s creation into a timeline might seem easy enough (maybe even too easy), but having a project timeline is one of the most efficient ways to stay organized, balanced, and focused.

Importance of an effective project timeline

Managing projects is challenging enough without unnecessary complications or disorganization. Unfortunately, many project managers and team members grow accustomed to messy project outlines.

At best, an ineffective project timeline leaves team members frustrated.

At worst, entire projects are brought to a screeching halt.

Creating a dynamite project timeline does much more than boost office morale; it also improves inter-team communication and allows everyone to operate with the same set of expectations.

Project timelines provide a further benefit: they ensure that the highest-priority tasks are completed first.

Below, we’ll provide a step-by-step guide to help you create a balanced, efficient and effective timeline, no matter your department or industry.

How to create a balanced project timeline

One of the most important aspects of creating a project timeline is ensuring the plan is balanced. It’s important to make sure that workloads are distributed evenly and that each member finishes tasks on time.

Moreover, there are seven key steps to creating and executing a balanced project timeline. Because we don’t believe in gatekeeping success, we’re going to share all six of them with you.

1. Create a project brief

In order to keep yourself, the team and any stakeholders on the same page, it’s extremely helpful to create a project brief. A project brief essentially serves as a project roadmap from start to finish. Think of this briefing as a professionally organized brain dump that expounds on your project’s purpose, goals, projected milestones, costs, challenges and overall vision.

2. Make a list of all project tasks

After you’ve created your project brief, make a list of all the tasks necessary to complete the project. This is also called organizing the project scope or creating a work-breakdown structure (WBS).

Note any tasks, big or small, especially those related to budgeting. Feel free to break more complicated tasks into manageable subtasks, for objectives that are less overwhelming and more manageable.

3. Forecast per-task timelines

Now that you’ve got a list of all the tasks, you’re going to guesstimate how long each one will take to complete. This allows you to distribute time slots appropriately, and ensure that each project is accomplished on time.

When allocating time, be sure to balance your timeframe comfortably. Make sure to give your team enough time to complete tasks without turning the office into a panicked frenzy.

4. Map out task dependencies

When you’re managing a project — especially one that’s subject to a timeline — it’s important to remember that not every task is going to need everyone’s attention and efforts simultaneously.

In other words, don’t feel as if you can only tackle one task at a time; there are plenty of steps that can be worked on at the same time, especially if your team is large enough.

On the other hand, certain tasks absolutely need to be done first, while others cannot be even started until a series of other steps have been completed.

This step is also where you’ll formally assign different tasks to different members of the team, clearly communicating when and how certain team members might work together.

5. Track (and celebrate) your milestones

Now that you’ve created the project brief, outlined tasks and timelines, and defined task dependencies, it’s time to put a system in place for monitoring milestones and potential setbacks.

Establishing a tracking system will help you accurately track project progress. This system is helpful for identifying potential problems, and serves as a motivational tool for the team to keep the final product in sight.

6. Create an official project timeline

Choose a project management tool that’s actually designed to outline, build and manage project timelines — instead of a multi-purpose tool like Excel. Opting for the right tool means the difference between smooth project progress and a timeline standstill.

Here’s the bottom line: adapt as you go.

Things rarely go according to plan. The best project managers change their plans as timelines shift and priorities evolve.

Create a timeline for the project, put it into action, and don’t be afraid to move tasks around in order to maintain ease and efficiency in the process.

Best strategies for an effective project timeline

Now that you’re equipped with the building blocks for an effective project timeline, it’s time to put that timeline into action.

Make sure that you:

  • Select and assemble a team of people who possess the skills, work ethic and vision to efficiently contribute to the project;
  • Define adaptable project goals;
  • Clearly, consistently communicate with the other team members;
  • Manage project risks by performing a risk analysis and creating potential solutions;
  • Document the process for review, sometimes even future reference;
  • Genuinely celebrate project milestones.

This is the part where a great-looking plan becomes a great plan in action.

Become a project management expert today

Creating a project timeline often sounds pretty straightforward — until the project begins.

Once deadlines are compromised, plans change, extra project steps are added and team members face other priorities, it can be difficult to stay on task.

That’s where the right education becomes the difference-maker between a completed project and missed deadlines.

Even if you’re not ready for a six-figure project manager career, fulfilling large-scale projects for the world’s leading organizations, we can help you get there.

That’s why we’ve created an online course to help you learn how to masterfully create and execute project timelines in a way that will revolutionize your career.

Our knowledge-based Project Management Bootcamp is designed to help prepare passionate professionals like you for the PM career you know you deserve. We’ve helped significantly reduce the time it takes to master project management skills that employers need.

Schedule a call with our Admissions department this week, for more information on course details, scholarships and anything else you need to know about the exciting world of project management.

7 Ecommerce Marketing Strategies that Help Future-Proof Your Business

Why do you need an ecommerce marketing strategy? The ecommerce industry continues to grow exponentially on a yearly basis. Year over year, growth in the online storefront space makes it one of the most rapidly expanding industries.

In 2021, ecommerce sales reached a total of a near-5 trillion US dollars worldwide, a figure projected to increase 50% in the next five years.

Over 50% of all internet users make a weekly online purchase, with the two most common product lines being fashion and consumer electronics.

On average, China alone can generate a whopping $350 billion in online revenue, strictly by utilizing social media to market products.

Suffice to say, ecommerce isn’t going anywhere. It’s important that business owners, executives, administrators and anyone involved in marketing understand how to future-proof an online business.

What is future-proofing Ecommerce Marketing

Future-proofing your ecommerce venture means keeping up with competition, personalizing marketing and finding new ways to foster long-term relationships with consumers.

In this article, we’re going to outline a number of concrete ecommerce strategies, to help you future-proof your business no matter the challenges you face today or in the future.

What is ecommerce marketing?

Ecommerce — sometimes also called internet commerce or electronic commerce — refers to a digital business model where items and services are sold and bought online using electronic money transfers.

Every single time a customer clicks “Place Order,” they directly contribute to the remarkable world that is the ecommerce economy.

Sometimes, Ecommerce can serve as a total substitute for physical store locations. In other cases, ecommerce stores supplement a brand’s in-person storefronts. Typically, ecommerce stores are accessible through a mobile or desktop device.

Examples of ecommerce storefronts include retail, dropshipping, subscriptions, physical or digital products, processional services and wholesale transactions. Today, it isn’t at all uncommon for entrepreneurs and influencers to offer a variety of these ecommerce forms under a personal  or professional brand.

Why is ecommerce important?

So often, we take for granted our ability to make purchases online at the click of a button. Many consumers forget that this technological advancement has changed our lives and our world forever.

Ecommerce marketing is important for many different reasons:

  • Reduces “maintenance” costs for your business;
  • Targets a broader clientele and enables global expansion;
  • Requires less overhead and far less risk than conventional startup ventures;
  • Allows for passive income and 24/7 store operations;
  • Provides easier, more convenient buying options.

To keep your online business ahead of the curve, you’ll need an actual ecommerce marketing approach to drive success.

Implementing proven ecommerce strategies can help your business grow, keep pace with competition and drive informed conclusions about key demographics.

Top ecommerce marketing strategies for future-proofing your storefront

No business is above future-proofing. Whether your company is a century old or a day old, it’s important to prepare your business for change before change occurs.

Appropriately future-proofing your business means anticipating “what if” scenarios and implementing strategies that help your organization adapt to market shifts.

Reference seven proven, future-proofing strategies below — to help your company achieve success in the face of your evolving market.

1. Be personal, not disturbing

There’s a sort of paradox when it comes to how consumers feel about targeted advertisements, or personal marketing strategies. Typically, customers remain reluctant to share information online; at the same time, people strangely resonate very well to personalized offers and recommendations.

One of the keys to a successful marketing strategy is the responsible management of personal data, to keep customers comfortable — even excited — when they experience curated,relevant offers.

Above all, make sure that you don’t make your customers feel violated or over-exposed by the customized content they receive online.

Learn how to personalize your ecommerce store in a way that makes your viewer say “that’s me!” without feeling like you were spying on them. Finding this perfect balance will enhance both customer satisfaction and loyalty.

2. Develop a social media presence for ecommerce marketing

Social media is arguably the most important platform for businesses looking to interface personally with customers. As an ecommerce brand, you can leverage your social media real estate in ways that keep customers informed, engaged and eager to try new and existing product offerings.

Social media is not only an excellent way to connect with your audience — for general bonding, trust-building and market research — it’s also a great way to generate traffic to your website or store.

3. Prioritize long-term relationships over one-click customers

There is no substitute for brand loyalty; you either have it or you don’t. In the age of instant gratification, many sellers and consumers are so hooked on the thrill of new brands, new sales and new customers; they’ve all but rejected the concept of developing a relationship with your customers.

Still, a happy customer who trusts you is a customer you don’t have to convince to repeatedly buy from you. A brand new customer requires far more convincing, a sometimes extensive nurture process that might not even result in a sale.

Treat every customer like your very first, prove your quality and build brand loyalty to keep all customers returning for more.

4. Integrate voice search-ability

Siri, Alexa and Google are common household names for one distinct reason: convenience. Why take the time to grab a piece of paper and a pen to write what you’re thinking, when you could just… ask Alexa?

Voice search is still a relatively new development in the realm of technology, so it’s not a feature you have to worry about integrating into your website or shop as soon as possible. Still, as voice search grows in popularity, integrating voice search capabilities for your website should certainly remain on your list of priorities.

5. Practice sustainable ecommerce

Sustainable, eco-friendly operations aren’t always as expensive or convenient as conventional methods. That’s besides the point. Today, the world is rapidly developing a much more conscious approach to resource use.

Consumers actually stop to consider your efforts toward sustainability, before making a purchase. Non-sustainable brands are boycotted, just as often as environmentally sustainable brands are embraced.

Do yourself — and our planet — a favor, and begin implementing sustainable practices better for our planet, and your wallet.

6. Execute an omni-channel marketing strategy

Gone are the days when it was enough to have a one-channel strategy. Today, ecommerce experts recommend that you saturate as many channels as possible — social media, blogs, video platforms, email marketing, mobile applications, even physical marketplaces.

Make sure that you establish a presence wherever your consumers spend time, particularly if there are destinations where your customers go to learn or network.

7. Continually optimize your ecommerce marketing store

Even experienced marketers often look at ecommerce like a one-and-done business model. They choose one product, one audience, one method of marketing and one transaction type; while there’s nothing wrong with a strong focus, realize that customers, strategies and industries change regularly.

Even if your products or services don’t change on a weekly basis, your consumers are always changing. They’re visiting new websites, using new terminology and interacting with digital touchpoints in new ways.

In order to provide the best experience possible for your users, you have to consistently analyze, enhance and optimize your online storefront. This is how you keep your clients happy: shifting with them when their preferences change, and adapting to new needs.

Your future in ecommerce marketing starts today

The future of ecommerce is bright — and you can make it brighter.

The world of ecommerce marketing is made better with every new voice, every new contributor. That’s why we created an online course to help you truly future-proof your ecommerce business. Make sure you’re prepared to help your business thrive, not just survive, with every new market trend or change.

Our mentor-led programs are designed to help goal-driven professionals like yourself achieve the goals you’ve set for yourself, by empowering you with a deep ecommerce skillset. Master industry best practices, experience substantial growth and work to future-proof your ecommerce business, no matter your market.

Connect with our Admissions team today to discover everything that our Ecommerce Training Bootcamp can help you accomplish.

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